Brand Activation Project in Dusseldorf
This special Digital Signage Project in Dusseldorf Germany was a special experience for our client Tommy Hilfiger. As a fullservice digital signage and technical supplier we have have made the full planning and technical realisation of this project.
Dusseldorf – a major city in western Germany, that is mainly known as a fashion- and art metropolis. With other cities near by like Cologne, Dortmund or Duisburg it is a visitor- and advertising magnet beyond the German borders.
The Königsallee is one of the most famous shopping quaters for luxury goods. Not far from there, Tommy Hilfiger wanted to raise attention with a special Brand Activation campaign.
Digital Signage is the best solution for such a promotion mission. A digital advertising space should capture the attention of by passers.
Utilize the advantages of Digital Signage
Typical fields for application of Digital Signage are:
- Digital Advertisement
- Digital Displays in a company’s foyer
- Digital directory
- Information displays in hotels
- Intake systems and display of waiting time in waiting areas
- and many more
The advantages of Digital Signage are manifold:
- Content can be controlled centrally and in real-time
- Content can be used interactively
- Visual attractions increase attention
- Fast communication due to simplified information chains
- Imbedding of social media content
- advertisement can be fitted to any target audience
To use the advantages of Digital Signage it takes meticulous planning and most recent technical equipment. Im Dusseldorf we could offer both the reach the perfect solution for our client.
A LED-cube as an eyecatcher in downtown Dusseldorf
For the PR-campaign in the pedestrian zonne of Dusseldorf we biult an LED-cube consisting of four 3,5x2m LED walls showing synchronized content. Cemplemented with two outdoor steles for further information and a transparent igloo for photo- and prize actions.
To optimize the outdoor conditions, we had to build a platform that levelled the underground and brought the LED walls on an elevated position. To have access to the system in case of any problems, we built in a service flap.
The four outdoor LED walls with a pixelpitch of 3,9mm were connected with LED corner modules to create a seamless surface.
The Digital Signage System also included a transparent igloo, which was equipped with a classy lighting system, controlled via GrandMA Command Wing.
Two outdoor steles for further information, implemented in the software system with two Mini PCs, completed the Digital Signage System.
Let’s find the right Digital Signage solution for you!
You want to impress your customers with a fancy advertising campaign?
Rent our LED Walls or advertising steles for your Digital Signage project. Digital Signage is the modern replacement of printed billboards or posters.
With video displays for rent, you can reach ideal results by product placements, brand activations, andin guerilla marketing. Your clients will be thrilled by moving images and digital content.
As your prfessional Digital Signage provider, we will take care of your entire project. We can make it seam interactive by implementing your social media channels, such as Instagram, Twitter and Facebook.
Naturally, as your full service partner, we take over your whole prject, whether you require lighting, streaming, video broadcasting or a hybrid event. OR do you just need a sound system or conference equipment or IT equipment for rental? We have you covered.
If you plan on a fixed Digital Signage System, we can also provide you with the expertise, Let our picture gallery speak for us and contact us, so we can provide you with an individual submission.
We work all over Europe, but also worldwide! Our network allows us to execute your Digital Signage projects simultaneously all over the globe.